mercoledì 22 giugno 2016

‘TRAIN THE TRAINERS’ - INSIGHTS ON BEING A COFFEE TRAINER

Future of the Coffee Trainers, 7 days of full coffee training organized by Umami Area - Florence



Knowledge and awareness of technical topics, the role of trainers and his/her communication skills are key ingredients for effective and engaging teaching methods. This is the reason that pushed Umami Area to design the “Train the Trainers” Camp with useful insights on coffee, marketing and communication.
Coffee formation for coffee trainers: this is the red line for the next Umami Area activity, addressed to those who already have a qualification and lead trainings. From the 1st to the 7th of July in Florence, Umami Area offers the possibility to deepen some topics relating to coffee, based on the SCAE (Speciality Coffee Association of Europe) Coffee Diploma System. However, thanks to the variety of topics covered, this camp will be a step forward, compared to the usual camps.
Umami “Train The Trainers” Camp offers to teachers and professionals with an advanced knowledge of the subject, a formation course on all the coffee topics and also on the topics touched by the SCAE CDS modules: botany, farming practices, analysis of green coffee bean, the roasting process from chemical-physical viewpoints, coffee sensory analysis, the use of software for sensory analysis data processing, the parameters for the espresso extraction and water. It is a high-quality formation program thanks to the international team of teachers and experts. They will debate topics such as development of personal communication skills and teaching skills. At the same time, thanks to the authorized SCAE trainers, the participants will have the possibility to get the CDS green coffee, sensory skills, barista skills, brewing methods certifications.
The camp foresees 7-day formation, though the participants can “customize” it, based on their goals, interests and availability. For further information regarding the modules and courses, please contact aj.godina@umamiarea.com
For booking and information francesca.surano@umamiarea.com.

UMAMI TRAIN THE TRAINERS CAMP FORMATION TOPICS
Friday 1/7. Nicola Scavo (expert agronomist and consultant) opens up the training with lectures on biology, coffee botany and agricultural practices; Brigit Kohler (sensory analysis expert and idro-sommelier at Brita Germany) will then focus on the taste of water and the effects water has on coffee; Enrico Metti (Brita Italy) on water measurement and different filtration methods; Davide Spinelli (barista and trainer) on pour over extraction methods and Marco Cremonese (senior master roaster) will end up the first day giving lectures on roasting for cupping.
Saturday 2/7. The second day will witness the lectures of Mathias Kaps (expert pedagogue and consultant at Starkmacher) on pedagogy for coffee trainers, team work and personal growth; Andrej Godina (PhD in Science, Technology and Economics of the Coffee Industry and coffee expert) on technical coffee tasting for quality control, SCAA cupping protocol and Umami espresso protocol.
Sunday 3/7. Massimo Barnaba (chemical engineer and consultant) will begin the day focusing on the physiology of sensory analysis through the five senses with a final question mark: “Expert or taster panel? Advantages and disadvantages of single individuals and the group”; Matteo Marconi (PhD in Cell and Molecular Biology and researcher at the National Institute of Health) will then stress the effects of caffeine on human health while Camilla Masi (PhD in Science and Food Technology, expert of sensory science and consumer science) will devote her time on the factors that determine the choices and preferences of coffee consumers.
Monday 4/7. Massimo Barnaba is back in the classroom, focusing this time on the discriminative and descriptive tests for coffee sensory analysis and the evaluation of the data collected; Daniele Casprini (expert in visual communication and consultant) will deepen the topics of communication and marketing, explaining the opportunities deriving from IT and Web resources for coffee trainers.
Tuesday 5/7. The first half of the day is devoted to the coffee roasting process, stressing the chemical/physical changes of the coffee beans thanks to Ilvana Bešlagić (food technologist at Probat Gmbh training centre). Alberto Polojac (green coffee expert at Imperator Srl) will then give lectures on Brazilian green coffee (Wolthers Associated) on international market, London and New York stock exchange and consumer countries trade. At the end of the day the participants will experience a cupping session of the same botanic variety from Brazil (Blaser) and Colombia (Caravela) processed in different methods.
Wednesday 6/7. Andrej Godina will give lectures at La Marzocco (Firenze), on new definition of espresso focusing on coffee grounding and extraction brewing method and Francesco Sanapo (barista trainer) on espresso brewing method with different water pressure profiles. Edy Bieker (coffee expert at Sandaly Trading) will open up the afternoon talking about the blend for espresso: Italian traditional blend, meeting the market needs and the parameters to be adopted for a perfect blend.
Thursday 7/7. Barbara Todisco (communication expert trainer and Neuro Linguistic Programming) will cover the following topics: public speaking, classroom management, organizing successful presentations with useful insights in the challenges and problems that might arise during the trainings.
Practical sessions on cupping, espresso, filter and pour over coffee brewing methods as well as roasting sessions are foreseen every day

Umami Area administrative office:
Francesca Surano: +39 389 1038218

domenica 12 giugno 2016

Brazil - C.O.F.F.E.E., Cooperation for fostering Education and Employability

C.O.F.F.E.E. Project - creating possibilities to work in the coffee market 1st January 2016 – 30th Jun 2017




www.umamiarea.com

Through the COFFEE-project eight partners from seven different countries create a network and thereby improve the chances of education and working opportunities in the coffee industry, especially for young people. Developer and leader of the project is the German association Starkmacher, in collaboration with the coffee expert Dr. Andrej Godina and his association "Umami Area".
Qualified Knowledge Transfer in the Coffee Sector
The mediation of basic knowledge and professional know-how all around the topic coffee is an important element of the project: From the fundamentals of coffee cultivation up to the correct and taste-orientated preparation of in the cup. Participants are being trained in two COFFEE Camps in Italy according to the European Standardized Coffee Diploma Systems of the SCAE (Speciality Coffee Association of Europe). For all those who do not have the opportunity to participate in the Coffee activities first hand, there is the opportunity to use online training modules on a project’s website.
Trainings in Brazil and Indonesia, well combined theory and practice.
Cross-border learning and knowledge transfer – these are the challenges participants will tackle during two stays on coffee plantations in Brazil and Indonesia. Part of this training is getting to know the life and work of local coffee farmers and to receive deeper insights into the origins of coffee production through practical work in the plantations in combination with theoretical components. Participants are given the opportunity to experience the harvesting of coffee cherries, the peeling, drying and many other processes.
Social impact and best practice exchange
The project wants to promote best practice examples of companies that are connecting the coffee business to social values. This aspect will be especially underlined during our visit to Brazil as our hosting partner, Fazenda da Esperanza (Farm of Hope), sustains the rehab and education of former alcohol and drug addicted that through the work in the coffee plantation have the possibility of starting a new life.
The rehabilitation at Fazenda da Esperança is very simple and structured on three basic points: community life, spirituality and work. The model proved to be very successful and currently there are 75 Fazenda around the world, 55 of them are in Brazil. All Fazendas are self-sufficient through the work carried out by the young people and their small enterprises.
At the Fazenda Bom Samaritano, in the state of Sao Paulo, a group of 23 young people work during their rehab in the coffee plantation. They are responsible for coffee culture, picking of coffee cherries and preparing the product to be sold. Through the participations into the projects the young people from Fazenda will improve the coffee production and increase their future work opportunities thanks to the qualification they will receive.


Coffee trees in Fazenda Da Esperanza - Piraju:





Project Partnership:
Starkmacher e.V. (DE); www.starkmacher.eu 

Caffemotive S.R.L. (IT); www.caffemotive.it 
Schuilenburg (BE); www.schuilenburg.com
Fazenda da Esperança (BR); www.fazenda.org.br 
Yayasan Ekosistem Lestari (ID); 
www.yel.or.id/en/Tierra cafetera (CO); www.tierracafetera.com
Dalla Corte Iberica SL (ES); www.dallacorteiberica.com I
PSAR Carlo Porta (IT) www.carloportamilano.it 

lunedì 6 giugno 2016

UMAMI COFFE CAMP COLOMBIA 16-26 April 2016


Umami Coffee Campus Colombia Special Edition has started! 25 participants from Italy and Germany, joined all together in Colombia, precisely in Armenia, in the beautiful coffee plantations of Quindio region.


The first day of campus took place in “Santa Lucia” plantation, managed by Moreno family, owners of Caffè Quindio, a local roaster, which has 3 plantations and more than 30 bars all over Colombia. This year Caffè Quindio is a partner of Umami Coffee Camp. Uniqueness of Umami format is the opportunity to gain fieldwork experience directly in the plantations of the countries of origin, along with training courses of the various modules of SCAE Coffee Diploma System. The morning was spent picking the ripest and red cherries from the coffee plants. The botanical species was Arabica and the varieties were Castillo, quite widespread in Colombia, thanks to its resistance to diseases such as rust. The participants then selected the ripest cherries from the less mature or defected ones, resulting in a first and second choice selection. This latter will be then depulped, dried and cupped, giving the opportunity to the participants to grasp the sensory differences.  To better understand the everyday life of a coffee picker, the participants had a copious lunch with a typical menu of coffee pickers: rice, chicken, beef or pork, avocado, sweet potatoes and corn soup, accompanied by a drink made out of the so called panela, or sugar cane.
Marco Cremonese, master roaster, and SCAE authorized trainer for sensory and green modules, emphasized: "It is a matter of sharing different experiences to find a common point on the knowledge of coffee. It is sharing and comparing experiences. This, I think, is the added value of the training format Umami".


The second day saw the participants in the finca "El Lagrado". This finca is primarily used by the coffee growers committee for training to farmers. The trainings consist of technical and scientific assistance to the producers, giving them crucial insights on how to better manage the plantation as well as the nursery. Therefore, the participants had first hand life in the "coffee nursery", having the opportunity to witness the growth process of a coffee plant, from the seed to the 18 months old plant. In addition they had the chance to plant their own coffee plant, “customizing” it with a name. The afternoon was the kick off for the SCAE Coffee Diploma system lessons, held by a team of coffee trainers. Simone Guidi, trainer on sensory, underlined the importance of the SCAE certifications:
"[...] The SCAE modules allow you to deepen your knowledge on coffee, whether you are a neophyte or an expert, according to your needs or preferences. Each module represents one of the areas of interest, divided into foundation, intermediate and professional, allowing everyone to get an important certification valid all around the world. "

Finca "La Mina" hosted the participants in the third day of the camp. The land stretches from 1400 to 1900 meters above sea level, with variety Castillo, Colombia, Yellow Bourbon, Caturra and Geisha . The density of the coffee plants ranges from 6000 to 4000 per hectare. The participants learnt about the management of a coffee plantation, the different pruning methods, the cleaning of a finca, etc. In addition, in the morning, the participants visited the beneficio of the finca, witnessing the different phases and the coffee processing operations. Feature of this finca is the possibility for coffee pickers to earn bonuses, both in monetary terms and not, based on the amount of green cherries that are found on a sample of two kilos of their total crop, which is around 110-120 kilos per day (also according to the harvesting season). Experiencing the various stages of coffee beans processing, the participants got a complete picture of the work of a beneficio. After moving to the structure used for the classes, participants continued their courses, according to the modules of their choice.
Graziano Chessa, Barista trainer, reflected on the benefits of such an experience: "[...] when the participants will return to Europe, will surely have a different view on the quality of the cup and will be able to increase it, especially in Italy, where the cup scores lower quality standards. The fieldwork experience it is a chance to see how important it is also the human aspect in assuring the quality level of the cup. They will then be the ones carrying on the experience, sharing it to their employees, customers, etc. "


The fourth day of the Camp took place at Caravela Coffee, a coffee processing plant, where the coffee in parchment, mostly processed through washed method is deparched, selected with densimetric machines, drilled, destoned, and then manually or optical selected, to eliminate all the defects that the coffee beans can present. The plant, located in the region of Quindio processes about 100 containers per year. The quality standard of the benefit is quite high; in fact, samples scoring below 80 points according to the SCAA cupping form and tolerance of defects to below 1% are not accepted. The shipping methods used are GrainPro or vacuum, guaranteed by nitrogen. The participants then had the opportunity to experience a cupping session with coffee coming mostly from Huila region. There were several coffees, all of excellent quality, judged by all the participants and by the team of experts formed by the trainers as well as by professional tasters of Caravela Coffee itself. Participants are now ready to open a high quality roasting once back in Europe or to raise the quality standards of the roasters they already manage.
As pointed out by one participant, who has worked for years in the world of roasting: "[...] today I ‘breathed’ the change, the change starting right from the origin. The art of constantly seeking the perfect cup becomes practice thanks to Caravela Coffee. As our work is to make a connection between the agricultural world and the final consumer, through the important work of the bartenders, I found in Caravela Coffee an ideal partner with which to carry on research quality coffee being constantly in contact with the producers. United in the mission and in practice. "


The fifth day is little less demanding in terms of “schooling" but more is devoted to get to know the work of Café Quindio in Colombia, and especially in the region of Armenia. Special attention is given to their café format, which once again reminds the refined philosophy and attention to details that characterizes their work, promoting decisively the world of coffee quality, the people who work and dedicate themselves to this world, resulting in a strong identity. The possibility to meet this family company gave participants the opportunity to discover the milestones of their work, a family that has offered for years and focuses on quality: social responsibility, environmental responsibility, high quality, promotion of coffee culture, creation work, adding value to coffee, passion, dedication, certifications, innovation are words that often resorted in their history and that continue to shape the future of cafe Quindio. Part of the format Umami Camp is the contact and knowledge of the local culture that first of all passes through relationships between people and… food! The SENA (National Training Service), with the aim to invest in social and technical development of Colombian workers, offering an integrated vocational training for the incorporation and development of people in productive activities, hosted the participants of the camp in their training rooms for chefs and chef apprentices. Introduced in the Colombian kitchen, participants were challenged to prepare a dish: chicken stuffed with corn and avocado, pork tenderloin with herbs and coffee reduction, accompanied by a salad of lettuce, mango, strawberries and caramelized onions with local potatoes flan.
A football match Colombia vs Umami Team, ended the fifth day of the camp. #Not Only Coffee was the accompanying slogan. One participant, who runs a roaster in Italy, commented the experience with Cafe Quindio: "[...] I have been very much impressed by the format they have created over the years, and it is a starting point from which to take ideas and models, that can be proposed in the Italian market. Their focal point is to present coffee in an alternative way, focusing on merchandising, brand and design. Interesting is the training they offer to their employees, with an high quality customer care. Crucial is their interest in offering quality in the country of origin, with a strong Colombian pride, which gives added value to the country. "

Quite impactful has been the press conference, held in Armenia, at Cafe Quindio. Several national and local newspapers, magazines devoted to coffee world and cultural newspapers were present at the conference. The title given to the first edition of the Umami Coffee Camp in Colombia was: came from the press conference for this first edition of umami Coffee Camp in Colombia was: “First plan of quality coffee education exportation in Colombia." The plan was welcomed very positively and supported by local, regional and governmental institutions, with a long-term plan that foresees four annual Camps in Quindio region.

Back to the classes! The sixth day of the camp takes place entirely in the classrooms for the different modules of the SCAE Coffee Diploma System. It is the day of the exams for all participants: foundation, intermediate and professional examinations on green coffee, roasting, sensory and bartender. A participant, who runs a bar and a bakery in Italy, commented the Umami experience: "[...] I decided to take part to the Umami Camp as it was one of my desires, both professionally and humanly speaking. I always wished to visit the countries of origin of coffee, have a contact with the coffee plantations and the different types of coffee processing to better understand the various stages of the supply chain. I chose Umami since I had heard about its trainers positively I had met them personally in coffee ferry. The SCAE Coffee Diploma System certifications will help me to have a more complete picture of the world of coffee, with the ability to offer a service, professionalism and a high quality preparation for the clients of my bar. "

The last day of umami Coffee Camp was devoted to tourism and relax. Interesting was the visit to the Parque Del Café. The latter is the Coffee National Park, a Colombian theme park located in the Quindio region, founded by the National Federation of Coffee Producers of Colombia and the Departmental Committee of Coffee Producers of Quindio. The park's main goal is to show, in a natural frame and entertainment environment, the development generated by the coffee in Colombia, paying tribute to the tenacity and strength of Colombian coffee producers. It is a mix of cultural attractions and entertainment, with the opportunity to deepen the culture of Colombia through the various museums present. Interesting for the participants of the camp was the encounter with the coffee botanical variety of Liberica, very rare, long-lived, robust and lush that can reach 18 meters in height, with fruits and seeds twice big those of Arabica, and also more resistant to parasites attacks.


Andrej Godina, one of the leading experts of sensory at Italian and European level and member of the sensory module Committee of the international SCAE and president of Umami Area, established in June 2015, comments on the path that Umami Area is going through: "[…]  the association Umami Area in such a short time has helped and boosted the spread of the culture of quality coffee in Italy, with significant and concrete changes. It has offered trainings to more than one hundred professionals, with three international travels to the coffee plantations, four international collaboration agreements and two projects funded by the European Union." In July, for the first time worldwide, Umami Area will offer a format dedicated exclusively to coffee trainers, to create new jobs and professionalize those who already work in the industry. "What I see - adds Godina, referring to Umami Area - is a container and a platform where people who want to realize their dreams in the field of specialty coffees can gather, finding a place for sharing and express themselves, to realize passions and possibly doing business. The last frontier is the purchase of two plantations in Honduras and Colombia, with purely social aims, quality and environmental care."
Two similar and different projects: in Honduras, in Capucas, the plantation project will focus on reforestation, exclusive production of specialty coffee, experimentation with new botanical species, with a particular focus on the community living within the Celaque Nation Park, UNESCO heritage; in Colombia, the project aims to train local farmers, to help young people find a place within the production of coffee, thanks to the support of Caravela Coffee.

Andrej Godina concludes: "So far, Umami encloses in a single container the formation of the SCAE Coffee Diploma System,  with 9 trainers participating in training activities. It is the only global reality where, in one formative experience, the participants can choose among the 5 SCAE training modules."

www.umamiarea.com
info@umamiarea.com